Try Guys fans are bewildered after founding member Keith Habersberger and Try Wife Becky Habersberger just apparently hard launched a whole baby.
The couple on Sunday dropped the same photo on Instagram of the two standing together with an infant cradled in Keith’s arms. In true hard launch fashion, their captions — “Baby baby ❤️” and “Hey baby ❤️” — were clear and concise yet somehow also cryptic.
“Sir you can’t just drop this and expect me not to scream??? Is this baby yours??? Whose baby is this?? I need context you’re stressing me out,” a user commented on Keith’s post.
“NEW TRYBABY JUST DROPPED ?!?!?!” another commented.
“Wait who’s baby is this? Did you guys Kylie Jenner us?” a user wrote on Becky’s post. “Or is this just a fun picture with someone’s baby? Lol.”
The surprise quickly began making its way around the internet. The Habersbergers did not immediately respond to a request for comment.
In internet parlance, a “hard launch” is an explicit social media announcement of some personal news, usually a romantic relationship, that has been kept completely quiet about for a significant period of time. It’s the reverse of a “soft launch,” in which someone drops subtle hints online to generate curiosity and build anticipation among followers.
While thousands expressed their astonishment, some commenters claimed they suspected a pregnancy all along. Over the past few months, several Reddit threads had also shared speculation about a potential Habersberger pregnancy, drawing attention to suspicious behavior or camera angles in recent Try Guys content.
“Her stomach is conveniently covered in every single shot and Rachel gave her a separate, slightly different colored drink when the others were drinking whiskey sours,” a Redditor wrote in a thread. “There’s been speculation for a while since we haven’t seen full body shots of her in months, but I’m officially convinced! I’d bet money that they’ll have a baby by September.”
But fans generally encouraged one another to keep quiet to respect the couple’s privacy.
“I think you’re coming from a good place, but it’s not appropriate to speculate about people’s pregnancy status or body in general,” a commenter wrote in another Reddit thread. “Becky herself has talked multiple times about how speculation like this is hurtful and inappropriate to her.”
For years, Becky Habersberger had been open online about her preference that people not make speculative comments on strangers’ pregnancy status.
Now that the speculation is put to rest, fans are eager to celebrate the family’s newest addition.
“Keith and Becky having a baby in 2023 was 100% in my bingo card, and I’m so happy for them!” an X poster wrote. “So happy she got the pregnancy she wanted, of not sharing and people respecting her privacy until they were ready to introduce the baby to the world 💜”
Angela Yang is a culture and trends reporter for NBC News.