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December 6, 2023

Narrow the Gap Between Company and Employee Purpose

Narrow the Gap Between Company and Employee Purpose

Francesco Carta fotografo/Getty Images


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  • Achieving “purpose congruence,” the alignment of corporate and individual employee purposes, is essential for organizational success. Rather than imposing a uniform corporate mission, businesses should foster environments where both personal and organizational purposes harmoniously coexist. To advance this congruence, organizations should: 1) Facilitate “purpose discovery” during recruitment and onboarding. 2) Promote “purpose sharing” to enhance collaboration and find mutual goals. 3) Encourage “purpose integration” by tailoring roles that align individual and company aims. 4) Implement “purpose reminders” in regular activities. By personalizing purpose, businesses can boost productivity and job satisfaction, benefiting both the company and its employees.

    Purpose is fundamental — not just for corporations but for individuals. While many major companies, like Google and Chevron, prominently feature their mission to emphasize the importance of corporate purpose, the personal purpose of each employee is often underappreciated.

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