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November 28, 2023
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Is Your Hospitality Business Ready for a Robot?

Is Your Hospitality Business Ready for a Robot?

Three ways to prepare your staff and workplace.

November 17, 2023

Witthaya Prasongsin/Getty Images


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  • As more businesses in the hospitality industry consider robots as a solution to a thinned frontline service workforce, owners and operators must recognize that their investment in a service robot extends beyond the hardware and software. It may require targeted training, small architectural and design improvements to the physical space, an assessment of organizational and managerial readiness, or all of the above. Service robots can help elevate customer service if their purpose is clear, if their physical environment is conducive, and if leadership actively supports staff during the adoption process.

    Restaurants in Indianapolis and Detroit are using them. You even may have seen them while dining out, too. The adoption and use of service robots in the hospitality industry has accelerated in the aftermath of the Covid-19 pandemic and the Great Resignation, both of which deepened a recruitment and retention crisis in an industry historically plagued with high turnover. According to a 2023 National Restaurant Association survey, 79% of restaurant operators report difficulty hiring, and 62% report they’re understaffed.

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    • CM


      Cynthia Mejia is the interim dean and an associate professor at the University of Central Florida Rosen College of Hospitality Management. Her research focuses on technology acceptance and use among frontline workers in the hospitality industry.


    • HC


      Hannah Crandell is a doctoral student in Industrial-Organizational Psychology at the University of Central Florida. She studies vulnerable populations at work with a focus on well-being.


    • MS


      Mindy Shoss is a professor of psychology at the University of Central Florida. Her research examines the future of work, worker well-being, job insecurity, and adaptation. She is a fellow of the Society for Industrial/Organizational Psychology.


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  • New!

    HBR Learning

    Customer Focus Course

    Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.

    Learn how to keep your customers—and their most important needs—front and center.

    Read More