Introduction to Royal Enfield Bullet 350
The Royal Enfield Bullet 350 is more than just a motorcycle—it’s an emotion for millions of riders across India and beyond. Synonymous with rugged durability, retro styling, and a signature thump, the Bullet 350 has carved its niche as a cultural icon. With the launch of its latest avatar, Royal Enfield has blended its classic legacy with contemporary upgrades, making the new Bullet 350 a compelling choice in the mid-size cruiser segment.
A Legacy That Rides On
The story of the Bullet 350 dates back to 1932 when it was first introduced in the UK. However, it became a household name in India after Royal Enfield began local manufacturing in the 1950s. Over the decades, it evolved slowly, retaining its original styling while becoming increasingly dependable.
The Bullet 350 holds the distinction of being the longest-running motorcycle in continuous production globally. This legacy is not just built on design but on trust, reliability, and the unique experience it delivers.
Design: Retro Look, Fresh Feel
One of the first things that attract riders to the Bullet 350 is its timeless design. The new model continues to embrace the classic design philosophy: a long fuel tank with hand-painted pinstripes, a teardrop headlamp with chrome casing, and spoked wheels that scream vintage charm.
However, Royal Enfield has refined the ergonomics and detailing. The build quality is more polished, the paint finish more premium, and the chrome detailing more precise. The Bullet 350 now comes with a new chassis and slightly revised dimensions, offering better handling without compromising its old-school appeal.
Engine & Performance: Smooth and Reliable
At the heart of the new Bullet 350 lies the 349cc, single-cylinder, air-oil-cooled J-series engine—the same unit used in the Meteor 350 and Classic 350. This engine produces 20.2 bhp at 6100 rpm and 27 Nm of torque at 4000 rpm, offering a smoother and more refined ride compared to its predecessor.
The engine is mated to a 5-speed gearbox, providing better gear transitions and a relaxed cruising experience. Vibrations, which were once a concern with the older UCE engine, have now been significantly reduced, making long rides more comfortable.
Fuel efficiency remains competitive, delivering an average of 35–40 kmpl, which is decent for a bike of this segment.
Features of Royal Enfield Bullet 350
While the Bullet 350 retains its old-world charm, it doesn’t compromise on essential modern features. It comes equipped with:
- Electric start
- USB charging port
- Analogue speedometer with digital odometer
- Dual-channel ABS (on top variants)
- Improved suspension setup for enhanced ride quality
Though it doesn’t boast a digital instrument cluster or Bluetooth connectivity like some rivals, Bullet loyalists appreciate the minimalist design that stays true to its heritage.
Ride Quality & Handling
Thanks to the new double downtube spine frame, the Bullet 350 feels more stable and planted than ever. The improved suspension—telescopic forks at the front and twin-tube shock absorbers at the rear—offers a balanced ride even on uneven terrains.
The riding posture is upright and comfortable, making it suitable for daily commuting as well as long-distance touring. Whether you are cruising on highways or navigating city traffic, the Bullet 350 delivers a confident and composed ride.
Variants & Pricing
Royal Enfield offers the Bullet 350 in multiple variants to suit different budgets and preferences:
- Bullet 350 Military Red/Black
- Bullet 350 Standard (Maroon and Black)
- Bullet 350 Black Gold (Top-end)
As of mid-2025, the ex-showroom price ranges from ₹1.74 lakh to ₹2.16 lakh, depending on the variant and color options. This pricing positions it competitively within the mid-range cruiser category.
Pros and Cons
Pros:
- Iconic design and heritage appeal
- Improved engine refinement with J-series platform
- Strong road presence
- Better handling and reduced vibrations
- Comfortable for long rides
Cons:
- Lacks advanced digital features
- Slightly heavy for beginners (191 kg)
- Higher maintenance compared to modern rivals
Who Should Buy the Bullet 350?
The Bullet 350 is ideal for:
- Heritage lovers who admire retro motorcycles
- Touring enthusiasts looking for a dependable cruiser
- Daily commuters wanting a robust and stylish ride
- First-time Royal Enfield buyers seeking a balance of old and new
It may not be the best fit for those looking for lightweight, performance-focused bikes or tech-laden commuter motorcycles.
Bullet 350 vs Rivals
In the Indian market, the Bullet 350 competes with bikes like the Jawa 42, Honda CB350, and Bajaj Avenger 220. While some of these bikes offer better features or sportier performance, the Bullet 350 stands tall with its unmatched legacy and emotional value.
Final Thoughts
The Royal Enfield Bullet 350 remains an icon that has gracefully transitioned into the modern era. With its upgraded engine, refined ride quality, and classic styling, it continues to win hearts across generations. Whether you’re a seasoned rider or a beginner with an eye for heritage, the Bullet 350 offers a ride that is both nostalgic and new.
In a world racing towards modernity, the Bullet 350 reminds us that sometimes, the old ways still have the most soul.
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